Terrero’s iconic music videos, films, and documentaries have reached billions of fans globally, elevating the voices of Hispanic artists and leaving an indelible mark on Latino representation in the industry —
MIAMI, FL — August 10, 2023 — (NOTICIAS NEWSWIRE) — The Hispanic Public Relations Association (HPRA) is proud to announce that film director and producer Jessy Terrero will be the recipient of the 2023 ¡BRAVO! Awards President’s Award. Considered one of the most influential music video directors in urban culture, Terrero has created iconic videos for artists such as Jennifer Lopez, Nicky Jam, Enrique Iglesias, Daddy Yankee, Maluma and Bad Bunny, amassing over 21 billion views collectively and putting Latino artists at the forefront of a global cultural movement. Terrero will be honored during the HPRA ¡BRAVO! Awards, which are set to take place at The Drake Hotel in Chicago, Illinois on October 12, 2023.
The President’s Award is hand-selected by HPRA’s President to recognize an individual whose contributions to Hispanic culture and representation, whether it be through industry leadership, civic service, or the arts, has left an indelible mark on the community. Terrero’s ability to bring to life Latino stories through music, film, and TV, and give them representation in the industry, has created a unique visual and narrative language that speaks to a wide audience, breaking down cultural barriers and promoting cross-cultural understanding.
“For the past 20 years, Jessy’s career and powerful storytelling have been emblematic of the resilience, grit, and determination that defines Latinos in this country, while also contributing to a positive sense of identity and pride for the community,” said HPRA President Sonia V. Diaz. “His commitment to shining a light on our culture and to giving opportunities to young talent in the arts is at the heart of what HPRA strives to achieve and we are proud to honor him with this recognition.”
Terrero made his debut as a film and TV director with Soul Plane, a film featuring Kevin Hart and Sofia Vergara, and later directed a series of features including Freelancers with Robert De Niro and Forest Whitaker, and Gun with Val Kilmer. In 2018, he created and directed the Netflix Original Nicky Jam: El Ganador, a biopic which focuses on the artist’s success and fame as well as his struggles with addiction. Most recently, Terrero was the executive producer on several documentaries in partnership with Amazon Music, such as Hip-Hop Por Siempre and La Cuna Del Dembow.
The 2023 HPRA National ¡BRAVO! Awards celebrate excellence in multicultural storytelling in public relations and marketing while advancing positive narratives about Latinos in the United States. This year’s ¡BRAVO! Awards theme, “The Future es Nuestro,” focuses on the country’s on-going cultural shift and contributions of the Hispanic/Latino community. Each year, the 2023 National ¡BRAVO! Awards also recognize communications leaders who are selected for their pivotal work in shaping the industry and establishing progress for Hispanic and multicultural consumer segments in public relations, media, and communications.
The Honorees are nominated and chosen collectively by HPRA executive leadership and its board of directors. This year’s honorees include Hispanic Heritage Foundation President and CEO Jose Antonio Tijerino, as Pioneer of the Year Award; host of MSNBC’s American Voices and Latina to Latina podcast, and author Alicia Menendez, as Journalist of the Year; and Omnicom Communications Consultancy Network Chief Diversity, Equity & Inclusion Officer Soon Mee Kim, as DEI Person of the Year.
Finalists for this year’s ¡BRAVO! Awards will be announced on August 15. Tickets to attend the event are available now.
For more information about the awards program, tickets, and sponsorship opportunities, please visit: https://hprausa.org/bravo/.
About the HPRA ¡BRAVO! Awards
Established in 2014, the HPRA National ¡BRAVO! Awards celebrate the best corporate, agency, and non-profit public relations and marketing teams, and the stellar work they produce in the industry’s multicultural space. Additionally, every year, HPRA honors individuals in media and communications who are making an impact in their respective careers while advancing representation of multicultural and Hispanic communities throughout the country.
About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information, please visit www.hpra-usa.org.